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Culver’s Augmented Reality Cup

Client
Culver’s

Agencies
Hiebing & Marxent Labs

Role
Art Direction, Design

Culver’s Gift of Adventure

Supporting Culver’s sweepstakes program, we created an interactive cup that users could play and enter to win a skiing trip to the Keystone Resort in Colorado. Of course, a skiing cow was appropriate. I was responsible for the overall concept of the game, the visual approach to the game and the design and execution of the cup.