The University of Wisconsin Colleges are the 13 UW campuses that specialize in general education and foundation curriculum. Tuition is modest. Classes are small and taught by top, tenured UW professors. And students are guaranteed transfer to four-year UW campuses to pursue a bachelor’s degree.
With the “Start Ahead” campaign, we embraced these facts, helping upwardly hopeful pragmatists put to rest excuses about why they can’t get the education they want—and motivating them to see how easily they can.
The campaign has been embraced across the 13 campuses and is hitting the mark externally as enrollment is up by 19% since the start of the year.
Client: UW Colleges
Agency: Hiebing
Role: Art Direction, Design
Deliverables: Outdoor, Ads
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